Category: Consumer Studies

Millennials’ Path to Purchase for Gifts

Article in Consumer Studies

5 Minute ReadWatch the Highlights: Loom Video HighlightsTL/DRIn analyzing Millennialsā€™ path to purchase for gifts, the results suggest a multi-channel mix contributing to discovery, with social platforms, retail websites, and physical stores all contributing. Beyond discovery, social media is becoming more important further down the path to purchase as Millennials are using it to expand […]

Inflation, Out of Stocks, Winners/Losers This Holiday

Article in Consumer Studies

5 Minute Read   TL/DR 50% of consumers started their holiday shopping earlier than normal this year, yet 94% still have more to do. Out of stocks have already impacted a third of them, and nearly two-thirds are feeling the price increases that have been passed through in ā€™21. Online is a clear channel winner […]

How is the Delta variant impacting consumer behavior?

Article in Consumer Studies

Stratably surveyed 500 U.S. consumers, 18 and over, to better understand how the Delta-variant rise has impacted their attitudes around shopping, social events, and spending on the home.    The results include comparisons of vaccinated vs. unvaccinated consumers, members of different loyalty programs like Prime and Walmart+, social media users, and shoppers that prefer stores […]