May 11, 2023 Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings. Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]
May 10, 2023 Stratably hosted Cara Wood from Salsify to share the results of a CPG consumer study focused on how shopping behaviors have changed since the pandemic. Watch The Recording Here Post-Pandemic, Inflation, Recession, New Technology… It’s as dynamic a time as ever, which is saying a lot considering the pandemic, massive […]
May 9, 2023 Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings. Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]
2 minute readHistorically, Thanksgiving kicked off the Holiday shopping sprint, with consumers eagerly waiting in-line outside Walmart, Best Buy, Target, Macy’s and others for the thrill of scoring deeply discounted items. While eCommerce was steadily chipping away at this tradition for more than a decade, the COVID-19 pandemic changed everything. Shopping inside stores was suddenly risky, […]
5 Minute ReadWatch the Highlights: Loom Video HighlightsTL/DRIn analyzing Millennials’ path to purchase for gifts, the results suggest a multi-channel mix contributing to discovery, with social platforms, retail websites, and physical stores all contributing. Beyond discovery, social media is becoming more important further down the path to purchase as Millennials are using it to expand […]
5 Minute Read TL/DR 50% of consumers started their holiday shopping earlier than normal this year, yet 94% still have more to do. Out of stocks have already impacted a third of them, and nearly two-thirds are feeling the price increases that have been passed through in ’21. Online is a clear channel winner […]
The Spark November 15, 2021 Topics Covered: All the channels where consumers discover gift ideas DoorDash results follow deceleration in broader eCommerce Stratably Consumer Recap: CV-19 cases down 50%, but risk aversion unchanged Peloton cites Apple privacy initiatives as a negative The potential for Amazon TV ads Review […]
New daily COVID-19 cases have dropped 50% over the last two months, yet risk attitudes around common pre-pandemic behaviors like going out to eat or shopping inside of stores has remained consistent.