Tag: Consumer

Holiday Shopping Now Includes October

Article in Briefings

2 minute readHistorically, Thanksgiving kicked off the Holiday shopping sprint, with consumers eagerly waiting in-line outside Walmart, Best Buy, Target, Macy’s and others for the thrill of scoring deeply discounted items. While eCommerce was steadily chipping away at this tradition for more than a decade, the COVID-19 pandemic changed everything. Shopping inside stores was suddenly risky, […]

Millennials’ Path to Purchase for Gifts

Article in Consumer Studies

5 Minute ReadWatch the Highlights: Loom Video HighlightsTL/DRIn analyzing Millennials’ path to purchase for gifts, the results suggest a multi-channel mix contributing to discovery, with social platforms, retail websites, and physical stores all contributing. Beyond discovery, social media is becoming more important further down the path to purchase as Millennials are using it to expand […]

Inflation, Out of Stocks, Winners/Losers This Holiday

Article in Consumer Studies

5 Minute Read   TL/DR 50% of consumers started their holiday shopping earlier than normal this year, yet 94% still have more to do. Out of stocks have already impacted a third of them, and nearly two-thirds are feeling the price increases that have been passed through in ’21. Online is a clear channel winner […]

Gift Discovery, DoorDash, Apple & Peloton, Amazon TV Ads [unlocked]

Article in Research

      The Spark November 15, 2021         Topics Covered: All the channels where consumers discover gift ideas DoorDash results follow deceleration in broader eCommerce Stratably Consumer Recap: CV-19 cases down 50%, but risk aversion unchanged Peloton cites Apple privacy initiatives as a negative The potential for Amazon TV ads Review […]

Online Grocery: Are Gopuff sales incremental?

Article in Briefings

Topics Covered: Are Gopuff sales incremental? Instacart acquisition signaling it’s a better partner to grocers? New model watch: Drive thru lanes from Opie Walmart makes major hire away from Instacart Gopuff working on fulfillment operations Instant grocer JOKR playing up sustainability angle  

HIRI Presentation: Emerging Channels and the Capabilities Needed to Thrive

Article in Research

I recently got the chance to speak at the Home Improvement Research Institute’s annual retail event. My talk focused on emerging channels that are going to become more relevant to the home improvement category over the next few years, and the capabilities organizations need in order to take advantage of them. Watch the video presentation […]