Tag: Consumer

Management Teams Can’t Move Beyond Inflation Yet

Article in Briefings

May 11, 2023   Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings.   Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]

Takeaways from our Live Session on CPG Shopper Trends

Article in Research

May 10, 2023   Stratably hosted Cara Wood from Salsify to share the results of a CPG consumer study focused on how shopping behaviors have changed since the pandemic.   Watch The Recording Here Post-Pandemic, Inflation, Recession, New Technology… It’s as dynamic a time as ever, which is saying a lot considering the pandemic, massive […]

Media spend is as healthy as ever for consumer brands

Article in Briefings

May 9, 2023   Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings.   Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]

Holiday Shopping Now Includes October

Article in Briefings

2 minute readHistorically, Thanksgiving kicked off the Holiday shopping sprint, with consumers eagerly waiting in-line outside Walmart, Best Buy, Target, Macy’s and others for the thrill of scoring deeply discounted items. While eCommerce was steadily chipping away at this tradition for more than a decade, the COVID-19 pandemic changed everything. Shopping inside stores was suddenly risky, […]

Millennials’ Path to Purchase for Gifts

Article in Consumer Studies

5 Minute ReadWatch the Highlights: Loom Video HighlightsTL/DRIn analyzing Millennials’ path to purchase for gifts, the results suggest a multi-channel mix contributing to discovery, with social platforms, retail websites, and physical stores all contributing. Beyond discovery, social media is becoming more important further down the path to purchase as Millennials are using it to expand […]

Inflation, Out of Stocks, Winners/Losers This Holiday

Article in Consumer Studies

5 Minute Read   TL/DR 50% of consumers started their holiday shopping earlier than normal this year, yet 94% still have more to do. Out of stocks have already impacted a third of them, and nearly two-thirds are feeling the price increases that have been passed through in ’21. Online is a clear channel winner […]

Gift Discovery, DoorDash, Apple & Peloton, Amazon TV Ads [unlocked]

Article in Research

      The Spark November 15, 2021         Topics Covered: All the channels where consumers discover gift ideas DoorDash results follow deceleration in broader eCommerce Stratably Consumer Recap: CV-19 cases down 50%, but risk aversion unchanged Peloton cites Apple privacy initiatives as a negative The potential for Amazon TV ads Review […]