Tag: Gopuff

Shopper Marketer Stress; Reddit and Prime; Marketplace Control

Article in Research

Topics Covered: April 4, 20228 reasons shopper marketing teams are stressedBuilding a unified media strategyReddit & Prime overlapMarketplace control solutions are knownKroger Precision Marketing welcomes new partnersUS brands aren’t doing livestreaming rightMore eGrocery turbulence – Gopuff cutting staff!

Shifting Digital Ads; Affiliate Marketing Evo; Amazon’s Capex Lead

Article in Research

Topics Covered: February 7, 2022Digital advertising market comparisonPhysical to digital affiliate marketingFive-part series breaking down Amazon, including 4Q21 resultsAmazon capex comparisonGopuff sees opportunities with retail mediaDisappearing vendor managersRapid grocery delivery model strainingShould Amazon buy Kohl’s?New online grocery study

Latest Insights on Amazon, Omni-Enablers, RGD, & Social Food

Article in Briefings

December 22, 2021Topics Covered:Amazon, DoorDash, and Lyft all participating in omni-enabler marketAmazon continues slow pace of Fresh B&M expansion – ’22 expansion plans seem ambitiousTikTok launches virtual kitchen initiative demonstrating the power #FoodTikTokRapid Grocery Delivery (RGD) continues robust growth: Gopuff and Flink raise big money, expansion into Boston and CanadaOnline grocery market growth of 6% Y/Y in […]

Seeing Around the Corner in Online Grocery

Article in Briefings

Quick Commerce Evolution  The diagram below explains where each grocery player is attempting to go over the next year.  The rise of quick commerce is bringing new accounts and new partnerships to the market on a monthly basis. Wherever a grocer or tech platform is today, they’re working to be found across the assortment/delivery speed spectrum, with […]

Online Grocery: Are Gopuff sales incremental?

Article in Briefings

Topics Covered: Are Gopuff sales incremental? Instacart acquisition signaling it’s a better partner to grocers? New model watch: Drive thru lanes from Opie Walmart makes major hire away from Instacart Gopuff working on fulfillment operations Instant grocer JOKR playing up sustainability angle  

Online Grocery: CPG Seeing Lower Elasticities + Instant Grocery Developments

Article in Briefings

Topics Covered: CPG themes: elasticity, supply chain and labor shortages, consumer mobility and DTC Gopuff expands into physical stores and instant NYC market Instacart builds on Kroger convenience partnership, this time with Giant Gorillas pauses US expansion as it raises a Series C Pricing variability higher online than off Meal kits expanding to omni-enablers New Whole Foods CEO – unlikely to drive tighter integration […]

Online Grocery: DoorDash Grocery, Gopuff Acquisition, Walmart Update

Article in Briefings

Topics Covered: DoorDash and Instacart Together Walmart 2Q Performance: Positive Digital Comps Kellogg’s launches first DTC effort with its Cheez-It brand Gopuff building European presence Google enters omnichannel grocery space Amazon looking to improve its economics Kroger enters ghost kitchen space Albertson’s launches free-delivery membership Uber grocery-deals under investigation