Category: The Spark

CPG Inflation + Amazon 1Q + Supply Chain Partners

Article in Research

Topics Covered: May 2, 2022Inflation is top of mind for CPGThree big eCommerce trendsAmazon’s 1Q22 Earnings AnalysisAmerican Eagle as a supply chain partnerFood Rocket raises new round for instant groceryThe lack of MFC adoption to-dateExplainer on retail media networks

Amazon vs Shopify; Ads all the Way Down

Article in Research

Topics Covered: April 25, 2022“Buy with Prime” vs. Deliverr3-Step framework for retail media growthAds all the way down: Netflix, Microsoft, SonyP&G on inflationOmnicom on privacyMore stats on drone delivery

Retail Media Left Out?; ROAS Interpretation; Training vs. Doing

Article in Research

Topics Covered: April 18, 20223 studies worth unpackingLeaving out retail mediaInterpreting ROAS trendsFragmenting digital ad marketBalancing training with doingAMC is the marketer’s secret weaponAndy Jassy’s letter to shareholdersAmazon marketplace platform riskCreator platform riskBeReal is the next app – get ready marketers!Albertson’s comments on retail media

Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

Topics Covered: April 11, 2022Fundamentals before metaverseAgency selectionBrand retail media networksUnilever updates CMO titleUpdate for Amazon NAMsInstacart statsKroger & Bed Bath 🤔$100B SheinSustainability/retention ideaUnique in-store experienceCase study: L’Oreal on TikTok

Shopper Marketer Stress; Reddit and Prime; Marketplace Control

Article in Research

Topics Covered: April 4, 20228 reasons shopper marketing teams are stressedBuilding a unified media strategyReddit & Prime overlapMarketplace control solutions are knownKroger Precision Marketing welcomes new partnersUS brands aren’t doing livestreaming rightMore eGrocery turbulence – Gopuff cutting staff!

No Boundaries, Instacart Resets, Financial Irresponsibility

Article in Research

Topics Covered: March 28, 2022Technology has killed status-quo boundariesOnline grocery market updateInterview with Todd Hassenfelt, eCommerce Director, Colgate-PalmoliveAmazon TNFMore retail media disclosuresProduct content guidelines across retailersThe risk of remote work within eCommerce

The New Algorithm; Performance Marketing in CPG; $ vs. %

Article in Research

Topics Covered: March 21, 2022Advertising is the New AlgorithmPerformance Marketing’s Impact on Retail MediaDollars vs. PercentagesCustomer Acquisition: Stores vs. SocialReplacing the Super BowlRetail media expands to non-endemicDive into Walmart.comInstacart & social commerceExcitement around Walmart DSPAmazon fulfillment center scale