Category: The Spark

FBA CMS Impact on 1P, December retail sales, ROAS compares + more

Article in Research

Topics Covered: January 23, 20231P implications of Amazon’s new FBA capacity initiativeOne-third of brands not using Amazon for full funnelRetail sales accelerate in Dec., especially onlineRetail media ROAS positive in 4QSocial contagion and layoffsAMC expands ad signalsPerformance vs. brandAmazon’s new FBA capacity initiative has 1P implicationsAmazon’s new FBA Capacity Management System (let’s call it FBA […]

Amazon Ads, AI Impact, Social Commerce Dead & More

Article in Research

Topics Covered: January 16, 2023Brands spending more ad budgets with AmazonBrands accelerating growth on AmazonGenerative AI on retailCase Study: How 3P sellers get exclusive productInstagram kills shopping tabTwitch ad innovationNo boundaries in eGroceryHow are brands adjusting their Amazon ad plans in ’23?eCommerce leaders face an increasingly complex decision set with Amazon Advertising in 2023. While Amazon […]

Brand thoughts on Amazon in 4Q + Upper Funnel Importance & eGrocery

Article in Research

Topics Covered: January 9, 2023Diving a layer deeper into Amazon’s growthFeeling behind? Top vs. Bottom of FunneleGrocery UpdatesA Layer Deeper: Analyzing Amazon’s projected growth in 4Q & 2023Amazon has historically been a growth machine, compounding its sales at an astonishing 24% each year over the last decade. 2023 is shaping up to be different. eCommerce leaders face the […]

ChatGPT on PDPs + Scorecards, Amazon, Ad Outlooks

Article in Research

Topics Covered: December 12, 2022Testing eCommerce knowledge with ChatGPTHundreds of aisles, not an infinite shelfImproving PDPsAd forecast cutAmazon short form videoAmazon measurement initiativesAmazon tech expands in groceryTesting eCommerce Knowledge with ChatGPTThere’s been an explosion in interest around Generative AI with the release of ChatGPT. Headlines are stating it will replace Google Search, while others are quick to […]

Retail Media is a Head Scratcher + Demo Differences & Data Seeking

Article in Research

Topics Covered: December 5, 2022Retail Media Doesn’t Fit Neatly into Trade SpendKroger 3Q analysisDemographic differencesIncentivized reviewsData for data’s sakesBJ’s Media Edge launchesRetail Media Doesn’t Fit Neatly Into Trade SpendRetail media has a branding problem. It should drop “retail” from the name, leaving just media. This would help marketers evaluate the opportunity from a neutral starting place, rather […]

Benchmark Research on Amazon Analytical Tools + Holiday Insight

Article in Research

Topics Covered: November 28, 2022Amazon analytical tool adoptionDeclining growth, same spend?eCommerce teams moving in right directionBest Buy insights on holidayDollar Tree growing in tough macroGopuff iterationsBenchmark Research on Amazon Analytical ToolsStratably surveyed 40 consumer brands on their usage of Amazon’s analytical tools including Amazon Marketing Cloud, Amazon Attribution, and Amazon Stream. This is an important study […]

Boards a Touch More Digital + Mass Retail Earnings

Article in Research

Topics Covered: November 21, 2022Digital experience on CPG boards ticks upQCommerce adds hot mealsWalmart 3Q resultsTarget 3Q resultsHome Depot 3Q resultsLowe’s 3Q resultsDigital Expertise on Boards Slowly ImprovingIn January 2022, Stratably analyzed the digital experience of board members across 30 CPG companies finding that, on average, there was only one director per board that had […]

Prep for Walmart 3Q22 Results + eGrocery & TikTok vs. Amazon

Article in Research

Topics Covered: November 14, 2022Walmart results coming this weekSprouts’ digital sales outpacing management expectationsTikTok cuts ad forecast by $2B (wow, Amazon)Programmatic & CTV spend resilientAmazon cost-cuttingPreparing for Walmart’s 3Q ResultsWalmart is set to report its third-quarter results tomorrow. For those that pay close attention to the results, here’s what Stratably is thinking about before the call. WHAT’S […]