Category: The Spark

Back to School Forecast, Record Imports, Home Down Y/Y

Article in Research

Topics Covered: Back to School projected up 16% by Deloitte Glossier raises $80 million with omnichannel focus Restaurant & Dept. Store sales outperform in June while Home Furnishings down for first time Container port volumes set all time record Target outperforming while Amazon adds nearly $700 billion Upcoming Digital IPOs: Marketplaces, DTC brands, Supply Chain Democratization […]

Social Commerce Case Study, Faster PickUp Speed, Personalization ROI

Article in Research

Topics Covered:Case study in testing social commerceNew forecasts for digital sales growthTop-line impact to personalization/loyalty initiativesNew curbside pickup speedDelivery surcharges are the new normal for FedexNon-marketplace model testsShopify attracting more developers to build flexibility into storefronts

Privacy & Social Commerce, Influencers’ Influence, Metaverse Commerce

Article in Research

Topics Covered: Facebook investing more into commerce, driven by privacy initiatives Shopify edging into advertising Google pushing back a cookie-less future The magnitude of influencers influence Two different takes on the limits of digital experiences How retailers are attempting to get shoppers back to stores Case studies on tapping into gaming Walmart’s supply chain focus to support customers

Shopify Integrations, Doordash, Pella DTC

Article in Research

Topics Covered:Shopify integrating with Facebook & GoogleDoorDash expands to PetSmartWalgreen’s and Uber Eats partnerTikTok is growing 5x as fast as FacebookPella leads category with new DTC initiativeSupply chain disruptions persist 

Convergence of Media & Brands; Gaming the New Frontier

Article in Research

Topics Covered: Netflix opening up storefronts L’Oreal developing TV shows Bite sized content the future Roblox as the next marketing frontier Digital sales outlook picking up Tech executive picked to lead Ferrari Chewy.com quarterly performance And more…

Making TikToks, Retail Media Up 30%, Ghost Kitchen Ties to CPG,

Article in Research

Topics Covered: Case study of creating custom TikTok ads Retail Media forecast up 30% Y/Y Ghost kitchens as a new channel to creating demand Post-COVID consumers demonstrating mixed behaviors DoorDash and Uber becoming relevant for grocery Marketplace update Lean supply chains And more…