Category: The Spark

Digital Commentary Across CPG: 2Q21

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This special edition of The Spark analyzes recent commentary on digital commerce from company executives at Albertson’s, L’Oreal, Newell Brands, Clorox, Church & Dwight, P&G, Nestle, Keurig Dr. Pepper, Hershey, Mondelez, and UPS.The commentary helps digital commerce professionals understand how organizations are investing to win online, their expectations for digital penetration to grow from here, and insights […]

Shopify Strategy, Walmart Pulls an Amazon, Digital Ad Acceleration

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Topics Covered:Takeaways from Shopify’s recent quarter (privacy, advertising, fulfillment, demand)Walmart pulls an Amazon by selling omnichannel technologyChart of the Week: Digital advertising acceleration in 2QSocial commerce takeaways from Google, Facebook, and Twitter

Social Listening Case Study, Snap’s Relevance, Retail Media Doubling

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Topics Covered: Shein setting new benchmark in social listening The growing relevance of Snap shopping Retail media doubling in five years Retailer margin pressure rising in 2H21 due to increasing product and labor costs Google Shopping – mostly iterations   Case Study on Social Listening & Speed Shein represents the best modern case study on turning social listening into product […]

Back to School Forecast, Record Imports, Home Down Y/Y

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Topics Covered: Back to School projected up 16% by Deloitte Glossier raises $80 million with omnichannel focus Restaurant & Dept. Store sales outperform in June while Home Furnishings down for first time Container port volumes set all time record Target outperforming while Amazon adds nearly $700 billion Upcoming Digital IPOs: Marketplaces, DTC brands, Supply Chain Democratization […]

Social Commerce Case Study, Faster PickUp Speed, Personalization ROI

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Topics Covered:Case study in testing social commerceNew forecasts for digital sales growthTop-line impact to personalization/loyalty initiativesNew curbside pickup speedDelivery surcharges are the new normal for FedexNon-marketplace model testsShopify attracting more developers to build flexibility into storefronts

Privacy & Social Commerce, Influencers’ Influence, Metaverse Commerce

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Topics Covered: Facebook investing more into commerce, driven by privacy initiatives Shopify edging into advertising Google pushing back a cookie-less future The magnitude of influencers influence Two different takes on the limits of digital experiences How retailers are attempting to get shoppers back to stores Case studies on tapping into gaming Walmart’s supply chain focus to support customers

Shopify Integrations, Doordash, Pella DTC

Article in Research

Topics Covered:Shopify integrating with Facebook & GoogleDoorDash expands to PetSmartWalgreen’s and Uber Eats partnerTikTok is growing 5x as fast as FacebookPella leads category with new DTC initiativeSupply chain disruptions persist 

Convergence of Media & Brands; Gaming the New Frontier

Article in Research

Topics Covered: Netflix opening up storefronts L’Oreal developing TV shows Bite sized content the future Roblox as the next marketing frontier Digital sales outlook picking up Tech executive picked to lead Ferrari Chewy.com quarterly performance And more…