Category: The Spark

Incrementality + Instacart, Roblox, Prime Day 2

Article in Research

Topics Covered: October 3, 2022Is it incremental? (Part 1)What’s top of mind on AmazonNew podcastStratably learningsInstacart stats and thoughtsWalmart on Roblox – distraction?Prime Day 2 a reaction to holiday shopping starting earlierFastAF focusing on discovery and shipping speed, but why not Amazon?

Top of Mind for Brands on Amazon + Inno Partners + Connected Store

Article in Research

Topics Covered: September 26, 2022Part 1 (of 3) – Most interesting findings on AmazonAmazon Accelerate conference takeawaysWalmart partners with TikTok and Snap750k join General Mills loyalty programCoty sees digital as a way to reduce CapexInstacart launches “Connected Stores” initiative1 in 8 ad dollars going to retail media

Digital Vision Examples + Walmart, Amazon, Kroger Updates

Article in Research

Topics Covered: September 19, 2022Building a digital visionNegative sentiment amongst CPG brands continuesAmazon launches 3PL websiteInflation at highest rate in AugustWalmart extending ad options to sellersAmazon enables email marketingKroger adds video and CTV to PMPMarketing analytics investmentInflation is Monopolizing Consumer Brand Attention, but some Remain Focused on Winning eCommerceA digital vision goes beyond talking about […]

Channel Analysis + Amazon Amazon Amazon

Article in Research

Topics Covered: August 22, 2022Breaking down retail market growth by channelWalmart 2Q22 resultsTarget 2Q22 resultsAmazon gains new JWO customerAmazon re-organizes physical store orgAmazon creating TikTok feed?Gopuff aligns retail media with impulseGAP joins retail peers in LAAS