Category: The Spark

Channel Analysis + Amazon Amazon Amazon

Article in Research

Topics Covered: August 22, 2022Breaking down retail market growth by channelWalmart 2Q22 resultsTarget 2Q22 resultsAmazon gains new JWO customerAmazon re-organizes physical store orgAmazon creating TikTok feed?Gopuff aligns retail media with impulseGAP joins retail peers in LAAS

Video x Commerce + DTC to Target + Digital Ads Slow

Article in Research

Topics Covered: July 25, 2022Video x Commerce3 reasons why eCommerce is importantYumi (DTC) expands to TargetAmazon buys One MedicalShipping study highlights progress neededSnap’s results highlight measurement challengesTwitter slowsTL;DR: Video is mostly siloed from commerce today and, as a result, under-leveragedScale is a core challenge as brands struggle to identify useful UGC content across multiple platforms Personalized, […]

Amazon v. the Market; Gopuff Cuts; Reaction Speed

Article in Research

Topics Covered: July 18, 2022Prime Day growth in contextTalking eCommerce with Patrick at AscentialReal-time Prime Day ObservationsGopuff retrenchmentAmazon store innovationFaster planning/reactionPepsi + ConAgra datapointsOwning supply chain