Tag: Top Omnichannel

Top Omnichannel Articles for Home Page

Improving Walmart Sponsored Products Campaigns Recap

Article in Research

January 24, 20232 minute read Stratably hosted Stu Clay from Tinuiti to dive deep into how brands can improve the performance of their spend on Walmart Sponsored Products.Watch the Session HereResearch heading into the sessionStratably’s research in advance of the session indicated a net 35% of brands are planning to increase the percentage of their sales […]

The Omni-Enabler Calculus (Part 3)

Article in Briefings

November 11, 20222 minute read Should there be urgency for consumer brands when it comes to winning on omni-enablers? Moving early means moving before something’s obvious. Once it’s obvious, your competitors will be there and you’re simply moving along with the market.The omni-enabler market and all the macroeconomic dynamics wrapped up in it makes for a non-obvious […]

The Omni-Enabler Calculus (Part 2)

Article in Briefings

November 9, 20224 minute read Brands express three common reasons why they’re hesitant to invest more into omni-enablers.Expectation 1: eCommerce growth was temporary This critique is born out of confusion from early in the pandemic when analysts observed eCommerce penetration jumped four years ahead. Flash forward to 2Q21-1Q22 and eCommerce growth rates decelerated rapidly, and digital penetration stagnated. But […]

The Omni-Enabler Calculus (Part 1)

Article in Briefings

November 7, 20222 minute read There’s a great deal of pessimism in the eGrocery industry. Investors went from risk-on to risk-off, challenging not just the growth potential but the survival of many firms that just a year or two earlier were darlings of the industry. Quick commerce firms shut down, IPOs were delayed, international markets were closed. But just […]

What do we mean by “eCommerce”?

Article in Building Blocks

August 31, 20223 minute readRetail professionals like us talk about eCommerce as if it’s one homogenous thing. eCommerce is what’s sold online. It’s what the Census Bureau reports. It’s what Amazon dominates. It’s a growing segment of Walmart and Target’s business. It’s how new brands go to market. eCommerce is a singular concept because the term is […]

Analyzing Target’s 2Q22 Results

Article in Briefings

August 17, 20225 minute readTarget July ’22 Quarter ResultsTarget’s July ’22 quarterly results and outlook are positive through a consumer brand lens. The retailer continues to focus on its store-centered omnichannel strategy, traffic is positive, and it’s willing to press forward on capital expenditure plans as it sees ample opportunity to grow the business despite the […]

Walmart Strikes Upbeat Tone with July ’22 Results

Article in Briefings

August 16, 20227 minute readWalmart July ’22 Quarter ResultsWalmart reported its July-’22 quarterly results this morning, beating the low expectations from the investment community following its July 25th disclosure that it was having to become more promotional to clear out excess inventory in certain general merchandise categories. Walmart’s shares are up ~18% since its last earnings […]

CPG Themes as Macroeconomy Poses Mixed Signals

Article in Briefings

August 15, 20226 minute read The last research I published on macroeconomic themes was five weeks ago, assessing the results from CPG brands General Mills, McCormick and Simply Good Foods. At the end of May, I reviewed commentary from category-focused retailers.In May, the research highlighted the sharp reversal in investor sentiment within tech and the retailer […]