Topics Covered: August 8, 2022Gravitational pull of Amazon AdsAmazon enables omnieCommerce Winter: Wayfair & eBayWalmart cuts staffLong live QCommerceMeta shutters livestreamingAmazon acquires iRobot
Topics Covered: May 23, 2022Part II: eCommerce Winter Retail BloodbathCharging for returnsRGD consolidationMetaverse developmentsLatest retail sales market data
9 minute readConsumer Demand ChangingLast week I wrote about surviving the eCommerce Winter, otherwise known as this time we’re in where digital growth has stalled and growth investors have shunned anything remotely positioning itself as “we’ll-make-money-once-at-scale”. Instead of “winter”, this past week could have been described as a retail bloodbath.
Topics Covered: Amazon highlights: ad spend, aggregators into B&M, restock limits, hybrid Quantitative analysis: social’s impact on Amazon and Instacart Stratably’s work: Instant Grocery + Brand Marketing is Performance Marketing McKinsey argues for digital teams to lead the business Recapping digital initiatives at Costco Forecasting digital ad spend Recapping Chewy’s digital performance Instacart executive turmoil […]
Stratably’s analysis of ten large consumer brands indicates supply chain disruptions accelerated in 3Q21, surprising many executives, with expectations for a return to normal to come late in 2022 or beyond.