Tag: Wayfair

Amazon Ads on Cyber 5, TikTokaCart, Tail Wagging the Dog [unlocked]

Article in Research

Topics Covered: Amazon highlights: ad spend, aggregators into B&M, restock limits, hybrid Quantitative analysis: social’s impact on Amazon and Instacart Stratably’s work: Instant Grocery + Brand Marketing is Performance Marketing McKinsey argues for digital teams to lead the business Recapping digital initiatives at Costco Forecasting digital ad spend Recapping Chewy’s digital performance Instacart executive turmoil […]