Tag: AI

Unboxed Paradox: Amazon Ads 2025 Event Recap

Article in Briefings

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Do Brands Know if Their Products are Showing Up in AI Chat?

Article in Benchmarks

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Most Brands are Still in AI Experiment Mode

Article in Benchmarks

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Only 0.4% of Brands Have Fully AI-Optimized PDPs

Article in Benchmarks

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Amazon 3Q25 Results: Key Takeaways for Consumer Brands

Article in Briefings

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Only 8% of Brands have a Cross-Functional AI Commerce Team

Article in Benchmarks

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Podcast: What Brands Are Prioritizing on Amazon PDPs

Article in Benchmarks

TL;DR: In this 25-minute Commerce Collective podcast, Stratably’s Russ Dieringer breaks down survey results from 229 brands and agencies on their investments in advanced PDP content, such as videos and Premium A+ content, along with how brands are (or aren’t) evolving their PDPs in response to Amazon’s Rufus. 1 minute read Every brand knows product […]

Practical Ways to Adapt to Generative Search – Webinar Recap

Article in Research

TL;DR: AI-powered search holds the potential to fundamentally reshape the path to purchase, moving discovery from keyword-driven SEO to generative, intent-based experiences. Instead of solely competing on blue links and keyword density, brands must also now optimize for AI assistants, natural language queries, and “zero-click” answers. The brands that structure content to be AI-friendly, monitor […]