Tag: Home Improvement

12 Reasons Why eCommerce Matters to Big Brands

Article in Briefings

August 28, 2023   We know eCommerce matters but can we articulate it?   Too often the conversation starts and stops with digital penetration. Maybe you’re in a category where digital is 5% or one where it’s 40%.     But regardless, that’s just one piece of the puzzle.   We developed the following outline […]

CAGNY Themes + Updates on Walmart, Target, & Home Depot

Article in Research

Topics Covered: February 27, 2023CPG digital themes from CAGNYWalmart 4Q analysisTarget invests $100mm in sort centersHome Depot predicts flat consumer demand in ‘23A new retail media option for CPGFTC won’t challenge Amazon’s x One MedicalDigital Takes Center Stage at CAGNY 2023The annual CAGNY conference took place last week in Florida providing participating leadership teams across […]

Boards a Touch More Digital + Mass Retail Earnings

Article in Research

Topics Covered: November 21, 2022Digital experience on CPG boards ticks upQCommerce adds hot mealsWalmart 3Q resultsTarget 3Q resultsHome Depot 3Q resultsLowe’s 3Q resultsDigital Expertise on Boards Slowly ImprovingIn January 2022, Stratably analyzed the digital experience of board members across 30 CPG companies finding that, on average, there was only one director per board that had […]

Omicron Store Impact; Home Improvement Spending, Multi-Channel Shopping [unlocked]

Article in Research

Topics Covered: Target yet to see negative impact from Omicron on store shopping Lowe’s forecasts slowing home category in 2022 citing tough comps From Stratably: How brands are leveraging TikTok to drive sales Chart of the week: Multi-channel shopping across categories Amazon Highlights: Metrics Cheat Sheet, Video ROI, ads contested at FTC Brand example: e.l.f. experimenting […]

3Q21 Omni Performance, WFH Debate, Retail Media Outlook, JWO Tech Expanding

Article in Research

Topics Covered: Omnichannel bucking the 3Q digital deceleration trend Can VPs of eCommerce expect to WFH when they join a new company? Retail media forecasted to reach $31 billion Amazon expanding JWO tech with Starbucks Facebook building more social commerce features Instacart delaying plans to go public as growth slows New marketplaces from Macy’s and […]

Aggregators: A Friend to VPs of eCommerce

Article in Research

Topics Covered: Aggregators: A friend to VPs of eCommerce Lowe’s finally launches retail media network Amazon abusing marketplace data Federal Government attempts to help improve supply chain capacity Walmart and Netflix team up