August 28, 2023


We know eCommerce matters but can we articulate it?


Too often the conversation starts and stops with digital penetration. Maybe you’re in a category where digital is 5% or one where it’s 40%.  


But regardless, that’s just one piece of the puzzle.


We developed the following outline to articulate why eCommerce is important beyond where sales currently stand. It’s meant to be a comprehensive, yet digestible, list to be shared and referenced as you work on developing new digital capabilities that need support and investment.

Ask yourself:

  • Which reasons does our company buy into?
  • Which reasons does our company not accept?
  • What else should be added to the list for our business?


Let's explore.

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