August 28, 2023
We know eCommerce matters but can we articulate it?
Too often the conversation starts and stops with digital penetration. Maybe you’re in a category where digital is 5% or one where it’s 40%.
But regardless, that’s just one piece of the puzzle.
We developed the following outline to articulate why eCommerce is important beyond where sales currently stand. It’s meant to be a comprehensive, yet digestible, list to be shared and referenced as you work on developing new digital capabilities that need support and investment.
- Which reasons does our company buy into?
- Which reasons does our company not accept?
- What else should be added to the list for our business?
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