October 27, 2022

3 minute read


How do you wipe out $136B in value?


You report a weak holiday outlook like Amazon did this evening.


While most retail metrics were positive for 3Q22, Amazon's expectation for 13% Q/Q growth in 4Q22 means it's expecting the quarter to grow at only 45% the rate normal seasonality would suggest.


Investors are unhappy, driving Amazon’s shares down 12% as of writing.

But what can retail leaders take from the results?

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