October 7, 2024

TL;DR: Brands committed to developing an omnichannel competitive edge should lean into the challenging initiatives the average brand resists, such as sound eControl practices, advanced analytics, and agile and holistic media planning.

1 minute read

Retail leaders like us want the quick fix.

The shortcuts or hacks for eliminating headaches and exploding sales.

And rightfully so.

Amazon, as the most prominent example, is a complicated tech platform with dozens of variables to keep track of, many of which can unexpectedly and inexplicably go awry.

The faster you can fix the issue, the sooner the business is back up and running, giving you back capacity to move on to the next task at hand.

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