March 13, 2024

Amazon Marketing Cloud (AMC) remains one of the most powerful tools for the modern Amazon practitioner, allowing you to answer a range of questions around how your consumers are finding and buying your products, with common use cases centered around optimizing Amazon ad spend across the funnel and identifying and then targeting high-value customers.

Adoption is growing rapidly – 81% of consumer brands that tuned into the webinar reported leveraging AMC, compared to just 59% about one year ago. However, adoption encompasses a wide range of sophistication levels, with the large majority currently “testing” the tool, and only a small number of brands using advanced tactics.

Thus, we still see a significant competitive advantage for brands that remain on the leading-edge of AMC.

That’s why we partnered with AMC authority Sreenath Reddy of Intentwise to dive deep into advanced tactics and use cases of AMC, as well as shed light on where the tool is headed long-term.

The session covered:

  1. New datasets, with a special focus on Audience segments insights
  2. Custom uploads, including:
    • How to upload and leverage your first party data in AMC
    • How to use custom meta-data with advertiser uploads for greater scalability and usability
  3. Future state of AMC
  4. Practical framework to build your AMC roadmap
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