Tag: Digital Advertising

CV-19 Impacting Store Visits the Least; U.S. Ad Sales Up 23% Y/Y

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Amazon Advertising Update: Declining ROAS; More Video; Full Funnel

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Digital Commentary Across CPG: 2Q21

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Shopify Strategy, Walmart Pulls an Amazon, Digital Ad Acceleration

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Amazon Update: 2Q21 Online Demand Slows

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Social Listening Case Study, Snap’s Relevance, Retail Media Doubling

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Topics Covered: Shein setting new benchmark in social listening The growing relevance of Snap shopping Retail media doubling in five years Retailer margin pressure rising in 2H21 due to increasing product and labor costs Google Shopping – mostly iterations   Case Study on Social Listening & Speed Shein represents the best modern case study on turning social listening into product […]

Gen Z Communication

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Online Grocery: Gopuff Testing Crossover, TikTok Ideas, Walmart Merging Sites

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