February 6, 2023

4 minute read


Amazon, Meta, Google, Snap, and Microsoft all recently reported results, delivering a deluge of data that needs to be unpacked.


We consolidated the data into five charts and reviewed emerging themes to paint a picture of the state of the digital ad market and provide quantitative context to Amazon’s advertising ascendency.


This update is designed for CMOs and retail media managers that want a quick overview along with the most interesting data on 4Q, 2022, and the outlook for 2023.

First, the numbers…

Amazon’s strength, along with Twitter’s Musk-led plunge and Meta’s slowdown were the big stories of 2022. Each of the platforms decelerated meaningfully from 2021 due to varying combinations of difficult comps, advertiser weakness, and the impact from ATT.

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