February 8, 2023

5 minute read


We’ve summarized retail media growth drivers in 2023, challenges to the format, along with important themes that are developing beyond this year, all through a consumer brand lens.


Retail media managers, VPs of eCommerce and senior leadership teams should read on for a deeper understanding of the underlying forces driving this digital ad category, along with the key capabilities and areas they should be building this year.


Let’s dive in.

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