February 8, 2023
5 minute read
We’ve summarized retail media growth drivers in 2023, challenges to the format, along with important themes that are developing beyond this year, all through a consumer brand lens.
Retail media managers, VPs of eCommerce and senior leadership teams should read on for a deeper understanding of the underlying forces driving this digital ad category, along with the key capabilities and areas they should be building this year.
Let’s dive in.
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