June 6, 2024
3 minute read
It’s easy to put more money into retail media.
Brands are doing it hand over fist. As a percentage of their sales, our benchmarking suggests:
- 74% of brands are increasing their retail media budgets this year1
- Amazon budgets are growing 50-100 basis points annually
- 33% are increasing their Walmart Connect budgets
- 40% are increasing their Instacart budgets
Further, retail media is projected to grow 22% this year. According to our digital ad index, that’s twice as fast as Search and 1.4x faster than Social.
But it’s another thing altogether to build retail media capabilities.
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