October 14, 2024
TL;DR: Brands and agencies are growing Amazon’s share of their retail media budgets despite its existing 87% market share of the retail media market. This is due to its superiority in terms of scale and strategic importance, competitive intensity, performance, analytics capabilities, ad activations, and PDP quality.
5 minute read
(Scroll to bottom to access a PDF worksheet for application)
Advertisers continue to lean further into Amazon Ads.
This rings true no matter how you slice the data…
Join the Stratably community
Premium Membership unlocks our full insights that you can use to drive alignment across your organization, improve your forecasting, and invest in the right capabilities.
Simply put, it makes you smarter and more effective in your organization!
And most subscribers get reimbursed by their organizations.