TL;DR: Stratably’s latest research shows 2025 will be even more promotional than 2024, primarily via general price discounts and tentpole events.
7 minute read
We’re in the thick of holiday and Q4, and you don’t have to go far to notice the highly promotional environment.
A net 33% of brands report a more aggressive promotional environment at Walmart right now compared to last year, and our early reads on Amazon tell a similar story.
But what will next year bring?
If you’re looking forward to moving on from holiday to a less promotional 2025… think again.
Read on to understand brands’ promotional plans for 2025, including:
- Promotional levels compared to 2024
- Types of promotions receiving the most investment
- Key challenges in managing promotional intensity across retailers
- Optimization strategies to get the most out of promotional investments
We also recommend checking out our recent webinar that provides additional insights and actionable tactics on the promotional environment for 4Q and 2025.
Join the Stratably community
-
Bite-sized market updates
-
Deep dive analyses
-
Industry benchmarks
-
Retailer forecasts
-
Invites to live events
-
And More!
Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across your organization, improve your forecasting, and invest in the right capabilities.
Simply put, it makes your organization much more informed, providing a competitive edge over your rivals.
