TL;DR: Stratably’s Amazon Competitive Edge Framework shows where brands are investing on the platform and where true differentiation lies. This quarter’s update highlights notable shifts across AMC, A++ content, Brand Stores, Streaming TV, and more.
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Navigating Amazon requires clarity and focus, which is why we created the Amazon Competitive Edge Framework, mapping 60+ levers across adoption and impact to help brands prioritize investments and optimize execution.
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