December 5, 2023 Stratably hosted Andrew Hamada from Reason Automation to share a three-step process for optimizing ads for profit. Watch the recording here Access additional resources from Reason Automation here Take action with this three-step process: Measure: Net PPM (pure product margin) and margin reporting strategy Add profitability metrics to weekly business […]
November 30, 2023 Kroger reported its quarterly results this morning with the digital business and inflationary and promotional trends taking center stage – resulting in important implications for Stratably readers. Read on for financial highlights, important commentary, and what it all means for brands looking to Q4 and 2024. This is a gated […]
November 27, 2023 Today we’re sharing more of our research on Instacart, including benchmarking data from consumer brands on the strategic importance of Instacart and advertising performance and investment levels. While Instacart has shown slowing growth (albeit positive) and some unique challenges for brands, these data points should add conviction in the importance […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
November 15, 2023 Stratably hosted Ross Walker and Juan Munoz Dominguez from Acadia to share winning strategies and tactics on Instacart spanning content, ads, and more. Key Topics: Overview of the full-funnel capabilities with Instacart Ads Audience targeting options for Awareness, Consideration/Competition, Purchase, and Loyalty stages of the funnel How to use Instacart’s two […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
November 2, 2023 Stratably hosted Joe Shelerud from Ad Advance to share his perspective on the pros and cons of using Google to drive traffic to Amazon. While most brands default to driving Google traffic to their DTC site, Amazon offers conversion rate advantages that may be significant enough to offset the data, […]