Tag: Retail Media

Retail Media Left Out?; ROAS Interpretation; Training vs. Doing

Article in Research

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Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]

Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

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Brands Should Roll Out Their Own Retail Media Networks

Article in Building Blocks

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Shopper Marketer Stress; Reddit and Prime; Marketplace Control

Article in Research

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

8 Reasons Why Your Shopper Marketing Team Might be Stressed

Article in Building Blocks

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CPG Case Study: Newly Created Role Aims to Drive Unified Marketing Strategy (Interview with Adam Fish)

Article in Interviews

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No Boundaries, Instacart Resets, Financial Irresponsibility

Article in Research

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]