August 1, 2023


Amazon DSP is ranked as the second fastest growing area of Amazon ad dollars in 2023.


But it can be confusing for eCommerce and marketing leaders:

  1. What’s the purpose of it in our Amazon and/or marketing strategy?
  2. What metrics should we monitor?
  3. Can we compare it to others?


We’ve gotten these three questions repeatedly from the brand community, so we benchmarked forty brands to see what they thought.


You can compare the data to your own business, while also learning more about the opportunities and challenges for Amazon DSP (and in some sense, other retailers’ programmatic offerings) going forward.

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