Tag: Retail Media

Amazon & Kohl’s, Pipe Delivery, Aggregator SAAS

Article in Research

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Retail Media Innovation is Happening In Stores Too

Article in Briefings

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Q-Commerce Retrenchment + Retail Media & Social Commerce

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Consumers at Category Killers + Amazon Sublets + Change Mgmt.

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3-Step Framework for Retail Media Growth Planning

Article in Building Blocks

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Retail Media Left Out?; ROAS Interpretation; Training vs. Doing

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Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]

Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]