August 9, 2023
In follow-up to our analysis of the digital advertising market last week, we’re looking at Amazon’s performance relative to its digital advertising peers.
This provides a quantitative understanding of macro-level flows in the digital advertising market and how Amazon’s growth compares to alternative platforms consumer brands have at their disposal. It provides insight into which platforms gained or lost support in 2Q23, but also looks forward into the balance of ’23 and all of ’24 to support marketing budget planning.
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