Tag: Retail Media

How Amazon Ads stacks up in 2Q23, 2023, and 2024

Article in Briefings

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Why do consumer brands use Amazon DSP?

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Key takeaways from Meta, Google, Snap, Roku, eBay & Netflix in 2Q23

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Using Amazon for Off-Platform Advertising

Article in Research

July 26, 2023   Stratably hosted Joe Shelerud from Ad Advance to share insights on how to best use Amazon DSP off-site, an under-tapped option for marketers.   Key topics included: Amazon DSP advantages Tent pole strategies with DSP Case study on Tru Niagen   Watch The Recording Here Here’s what we found most interesting: […]

Takeaways from our Live Session on Amazon Advertising

Article in Research

June 21, 2023   Stratably hosted Brock Gettemeier from Sellozo, a Netrush Company, to share three tactical opportunities on Amazon Advertising. How to best influence organic rank via paid search placement multipliers More efficient alternatives to large Prime Day discounts Changes to the Sponsored Brand Video Ads   Watch The Recording Here Here’s what we […]

Retail media is the platypus of marketing

Article in Briefings

May 22, 2023   While you’ve seen a lot written on retail media, no one has brought up the duck-billed platypus.   First, some insight on this incredible animal…   It’s one of five living monotremes (mammal species that lay eggs) It’s not a dupe… “The unusual appearance of this egg-laying, duck-billed, beaver-tailed, otter-footed mammal […]

Takeaways from our Live Session on Amazon Marketing Cloud Use Cases

Article in Research

May 17, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences.   Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]

Amazon/Pinterest: 5 Questions Every CMO Should Be Asking About their Organization

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]