Tag: Retail Media

Sales, promotions, media spend and margins at Amazon, Target and Kroger

Article in Briefings

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How Brands "Do" Retail Media

Article in Benchmarks

September 5, 2023   We know retail media is a critical component for brands looking to efficiently acquire customers and win on the digital shelf.   You’ve seen our work outlining the growth in retail media, best ad formats, and even how brands measure performance.   But have you ever wondered how successful brands actually […]

12 Reasons Why eCommerce Matters to Big Brands

Article in Briefings

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What 30 Brands Had to Say about eCommerce in 2Q23

Article in Briefings

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How Amazon Ads stacks up in 2Q23, 2023, and 2024

Article in Briefings

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Why do consumer brands use Amazon DSP?

Article in Benchmarks

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Key takeaways from Meta, Google, Snap, Roku, eBay & Netflix in 2Q23

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Using Amazon for Off-Platform Advertising

Article in Research

July 26, 2023   Stratably hosted Joe Shelerud from Ad Advance to share insights on how to best use Amazon DSP off-site, an under-tapped option for marketers.   Key topics included: Amazon DSP advantages Tent pole strategies with DSP Case study on Tru Niagen   Watch The Recording Here Here’s what we found most interesting: […]