Tag: Analytics

Benchmark Research on Amazon Marketing Cloud – Part 2

Article in Benchmarks

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Benchmark Research on Amazon Analytical Tools + Holiday Insight

Article in Research

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Interview: Andrew Hamada of Reason Automation on Amazon Data

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Talking Amazon Data + Retail Media, Media Media

Article in Research

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Insights on Walmart Luminate Adoption, Usage, Staffing & Value

Article in Briefings

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Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]