December 1, 2022

2 minute read

 

In part four of Stratably’s Amazon analytical tool benchmark, we explore Amazon Stream.

 

As a reminder,, Stream is “a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time, through the Amazon Ads API.”

 

Stream sheds light on how the value of an ad unit changes throughout the day. Rather than paying $2/click the entire day, Stream data can illustrate why it makes sense to only bid $0.50/click at certain times and $5/click at other times, for example.

 

This helps marketers refine their bidding strategy and generate more efficient outcomes.

 

Stream Adoption

Like AMC & Attribution, Stream adoption is limited.

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