November 29, 2022

2 minute read

 

In part two of Stratably’s Amazon analytical tool benchmark, we explore Amazon Marketing Cloud (AMC).

 

As a reminder, AMC isa secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.”

 

Put most simply, AMC provides users with a very granular understanding of the value of each ad unit and how different ad types work together across the funnel to drive conversion.

 

It’s providing advertisers’ a deeper understanding than what last touch attribution can provide.

Adoption

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