November 30, 2022
In part three of Stratably’s Amazon analytical tool benchmark, we explore Amazon Attribution (Attribution).
As a reminder, Attribution is “an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon.”
Since consumers are exposed to ads across many different mediums, brands can use Attribution to measure the efficiency of different channels as it pertains to driving sales on Amazon. Marketers can then optimize spend across channels to maximize sales on Amazon.
It’s an attempt at creating closed-loop reporting for ads that was never possible before.
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