Tag: Amazon

Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]

Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

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Shopper Marketer Stress; Reddit and Prime; Marketplace Control

Article in Research

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Reddit Ranks Highest for Prime Member Overlap

Article in Briefings

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No Boundaries, Instacart Resets, Financial Irresponsibility

Article in Research

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The New Algorithm; Performance Marketing in CPG; $ vs. %

Article in Research

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Retail Media Impact, CPG Options, Rapid Grocery Delivery Update

Article in Research

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Myopic Tendencies, Retail Media Explosion, Amazon Closing Stores

Article in Research

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]