Author: Russ Dieringer

Analyzing Amazon’s 4Q22 Results

Article in Benchmarks

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Takeaways from Measuring Customer LTV via AMC Presentation

Article in Research

February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]

Are Posts, Live, and Influencers important for brands to grow on Amazon?

Article in Benchmarks

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How are brands shifting between Amazon ad types in ’23?

Article in Benchmarks

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Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

Article in Research

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Improving Walmart Sponsored Products Campaigns Recap

Article in Research

January 24, 20232 minute read Stratably hosted Stu Clay from Tinuiti to dive deep into how brands can improve the performance of their spend on Walmart Sponsored Products.Watch the Session HereResearch heading into the sessionStratably’s research in advance of the session indicated a net 35% of brands are planning to increase the percentage of their sales […]

1P Implications from Amazon's FBA CMS Initiative

Article in Briefings

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FBA CMS Impact on 1P, December retail sales, ROAS compares + more

Article in Research

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