September 12, 2023
eCommerce leaders like you must be business-minded educators.
We benchmarked 100+ eCommerce practitioners inside large- to mid-sized consumer brands to understand what makes them effective…and what holds them back.
The results were both surprising and refreshingly straightforward.
To be effective, you need executive sponsors, knowledgeable colleagues, and most importantly, a business plan that supports capabilities initiatives.
Here’s what the data told us…
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