Tag: Top Retail Media

Top retail media articles for home page

The Role of Product Detail Pages in Retail Media Budget Decisions

Article in Benchmarks

March 18, 2024 Retail media is having a moment, and it’s an exciting time for digital leaders. As retail media networks (RMNs) continue to proliferate, this means more levers to access shoppers and drive sales. But excitement meets overwhelm when the resources and budgets to support retail media are still limited. Are we investing in […]

Benchmarking Data on Brands’ Retail Media Investments

Article in Benchmarks

February 26, 2024 4 minute read Digital leaders know retail media is an important investment to: Stay competitive on the digital shelf Support the relationship with your key retail customers Connect with the consumer at critical points in their shopping journey But what’s the right level of investment? And where are brands putting their dollars? […]

Analyzing Instacart’s 4Q23 Results

Article in Briefings

February 14, 2024 Instacart posted positive results in 4Q23, following quarters of more muted performance and therefore skepticism from brands (and retailers and investors). Growth in the quarter came from strong orders more so than inflation, and the company expects accelerating trends to continue into 1Q. The scale and healthy returns of its advertising offering […]

Amazon Ads vs. the Digital Ad Market

Article in Briefings

Should we be putting more or less of our digital ad budget into Amazon? That’s a common and complex question retail leaders are asking themselves. It requires a deep knowledge of your own goals and performance across platforms. But from a market level, we can look at the recent results and forecasts for Amazon Ads, […]

How to Shatter 4 Silos Negatively Impacting Retail Media Performance

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

4 Charts to Build the Case for Greater Amazon Ad Funding

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

3 Benchmark Insights on Target Roundel Investments

Article in Benchmarks

January 8, 2024   We recently benchmarked brands to better understand their sales performance, retail media performance, and 2024 investment plans with Target.   In this concise report, we share the detailed data points for you to benchmark against your own business, as well as perspective on brands’ retail media investment criteria that is driving […]