Tag: Top Retail Media

Top retail media articles for home page

Why New to Brand is a Superior Ad Metric on Amazon – Recap

Article in Research

February 15, 2023 Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric. Watch the session hereThe purpose of New-to-BrandNTB illustrates the degree to which your sales are being bought by consumers that haven’t purchased from a brand in the last 12 months. It’s designed to illustrate how well you’re […]

The Impact of Programmatic Offsite Media on Walmart and Target JBPs – Recap

Article in Research

February 9, 2023 Stratably hosted Mark Stamps from Harvest Group to explain the programmatic opportunity via Walmart Connect and Target Roundel, and how that flows through to the P&L and joint business planning. Watch the session hereWe’re in the early innings on adoption58% of webinar registrants report they are currently activating programmatic via Walmart and Target today. […]

Ad Platform Winners in ’22 & Key Themes for ’23

Article in Briefings

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Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

Article in Research

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Analyzing What Brands Expect from their Retail Media Managers

Article in Building Blocks

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An Alternative Way to Measure Retail Media ROI

Article in Building Blocks

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Talent & Capacity are the Limiting Factors in Retail Media Growth

Article in Building Blocks

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8 Reasons Why Your Shopper Marketing Team Might be Stressed

Article in Building Blocks

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