Tag: Retail Media

12 Reasons Why eCommerce Matters to Big Brands

Article in Briefings

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What 30 Brands Had to Say about eCommerce in 2Q23

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

How Amazon Ads stacks up in 2Q23, 2023, and 2024

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Why do consumer brands use Amazon DSP?

Article in Benchmarks

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Key takeaways from Meta, Google, Snap, Roku, eBay & Netflix in 2Q23

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Using Amazon for Off-Platform Advertising

Article in Research

July 26, 2023   Stratably hosted Joe Shelerud from Ad Advance to share insights on how to best use Amazon DSP off-site, an under-tapped option for marketers.   Key topics included: Amazon DSP advantages Tent pole strategies with DSP Case study on Tru Niagen   Watch The Recording Here Hereโ€™s what we found most interesting: […]

Takeaways from our Live Session on Amazon Advertising

Article in Research

June 21, 2023   Stratably hosted Brock Gettemeier from Sellozo, a Netrush Company, to share three tactical opportunities on Amazon Advertising. How to best influence organic rank via paid search placement multipliers More efficient alternatives to large Prime Day discounts Changes to the Sponsored Brand Video Ads   Watch The Recording Here Hereโ€™s what we […]

Retail media is the platypus of marketing

Article in Briefings

May 22, 2023   While youโ€™ve seen a lot written on retail media, no one has brought up the duck-billed platypus.   First, some insight on this incredible animalโ€ฆ   Itโ€™s one of five living monotremes (mammal species that lay eggs) Itโ€™s not a dupeโ€ฆ โ€œThe unusual appearance of this egg-laying, duck-billed, beaver-tailed, otter-footed mammal […]