Tag: Retail Media

3-Step Framework for Retail Media Growth Planning

Article in Building Blocks

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Retail Media Left Out?; ROAS Interpretation; Training vs. Doing

Article in Research

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Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]

Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

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Brands Should Roll Out Their Own Retail Media Networks

Article in Building Blocks

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Shopper Marketer Stress; Reddit and Prime; Marketplace Control

Article in Research

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8 Reasons Why Your Shopper Marketing Team Might be Stressed

Article in Building Blocks

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CPG Case Study: Newly Created Role Aims to Drive Unified Marketing Strategy (Interview with Adam Fish)

Article in Interviews

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