Tag: Retail Media

Amazon & Kohl’s, Pipe Delivery, Aggregator SAAS

Article in Research

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Retail Media Innovation is Happening In Stores Too

Article in Briefings

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Q-Commerce Retrenchment + Retail Media & Social Commerce

Article in Research

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Consumers at Category Killers + Amazon Sublets + Change Mgmt.

Article in Research

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3-Step Framework for Retail Media Growth Planning

Article in Building Blocks

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Retail Media Left Out?; ROAS Interpretation; Training vs. Doing

Article in Research

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Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]

Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

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