Article
in Benchmarks
June 25, 2024 Now that the 2024 AVN season has concluded, brands are eager to understand how their experience compared to their peers and how they can set themselves up for success in the year ahead and for 2025 negotiations. Thatโs why we partnered with Martin Heubel of Consulterce on a benchmark study of 252 […]
Article
in Benchmarks
June 6, 2024 3 minute read Itโs easy to put more money into retail media. Brands are doing it hand over fist. As a percentage of their sales, our benchmarking suggests: 74% of brands are increasing their retail media budgets this year1 Amazon budgets are growing 50-100 basis points annually 33% are increasing their Walmart […]
Article
in Research
June 5, 2024 High performing brands have a unique opportunity to become a leader with their omnichannel retailers, offering collaboration, category insight, and novel consumer data. Chris Perry and Amanda Wolff from Firstmovr shared their seven-step framework for brands interested in capitalizing on the shift to omnichannel mindsets inside retailers: Everyday Excellence Ways of Working […]
Article
in Benchmarks
March 14, 2024 4 minute read Amazon annual vendor negotiations (AVNs) are tough. Thatโs why weโve had hundreds of brands leverage our webinar, whitepaper, and 5-step framework this year, which provide quantitative data and expert advice to support this critical aspect of their Amazon business. These brands also weighed in on why AVNs are so […]
Article
in Briefings
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
Article
in Research
Jan 2, 2024 To kick off 2024, weโre sharing the recaps and replays of 33 webinars we hosted last year spanning eCommerce topics like Amazon, retail media, product content, and more. If youโre tasked with educating your organization on eCommerce this year โ or simply eager to sharpen your own axe โ this […]
Article
in Briefings
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
Article
in Research
October 25, 2023 Stratably hosted Jonathan Maier from Salsify to share why a Center of Excellence (CoE) team can help scale your digital data operations effectively and efficiently โ and how to actually set up the CoE for success. Key topics: Why itโs important to scale digital data operations Key organizational components for digital […]