Tag: Organizational Research

Amazon Ads on Cyber 5, TikTokaCart, Tail Wagging the Dog [unlocked]

Article in Research

Topics Covered: Amazon highlights: ad spend, aggregators into B&M, restock limits, hybrid Quantitative analysis: social’s impact on Amazon and Instacart Stratably’s work: Instant Grocery + Brand Marketing is Performance Marketing McKinsey argues for digital teams to lead the business Recapping digital initiatives at Costco Forecasting digital ad spend Recapping Chewy’s digital performance Instacart executive turmoil […]

3Q21 Omni Performance, WFH Debate, Retail Media Outlook, JWO Tech Expanding

Article in Research

Topics Covered: Omnichannel bucking the 3Q digital deceleration trend Can VPs of eCommerce expect to WFH when they join a new company? Retail media forecasted to reach $31 billion Amazon expanding JWO tech with Starbucks Facebook building more social commerce features Instacart delaying plans to go public as growth slows New marketplaces from Macy’s and […]

HIRI Presentation: Emerging Channels and the Capabilities Needed to Thrive

Article in Research

I recently got the chance to speak at the Home Improvement Research Institute’s annual retail event. My talk focused on emerging channels that are going to become more relevant to the home improvement category over the next few years, and the capabilities organizations need in order to take advantage of them. Watch the video presentation […]

Back to School Forecast, Record Imports, Home Down Y/Y

Article in Research

Topics Covered: Back to School projected up 16% by Deloitte Glossier raises $80 million with omnichannel focus Restaurant & Dept. Store sales outperform in June while Home Furnishings down for first time Container port volumes set all time record Target outperforming while Amazon adds nearly $700 billion Upcoming Digital IPOs: Marketplaces, DTC brands, Supply Chain Democratization […]

Seeing the Opportunity in Digital Transformation

Article in Building Blocks

Seeing the Opportunity in Digital Transformation Christoph Eltze, chairman of Germany-based eGrocer REWE Digital, indicated in a McKinsey interview that the company has had to completely rethink the role of IT as a result of the pandemic. Eltze stated, “Today, we do not treat IT as a cost center anymore. We see it as a tool to tackle new […]

Convergence of Media & Brands; Gaming the New Frontier

Article in Research

Topics Covered: Netflix opening up storefronts L’Oreal developing TV shows Bite sized content the future Roblox as the next marketing frontier Digital sales outlook picking up Tech executive picked to lead Ferrari Chewy.com quarterly performance And more…