November 21, 2022
2 minute read
In January 2022, Stratably analyzed the digital experience of board members across 30 CPG companies finding that, on average, there was only one director per board that had digital experience.
Stratably recommended consumer brands add digital expertise to their boards to help develop and execute a digital vision to maximize firm value.
The biggest surprise since that original research is how inflation and pricing, along with inventory and supply chain, have monopolized the mindshare of leaders across the retail ecosystem. This macroeconomic focus has the potential to crowd out building stronger digital capabilities and possibly de-prioritizes the importance of digital experience on boards.
To see what, if any, changes occurred to boards since January, Stratably updated its analysis this month (see the end for notes on methodology).
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