February 8, 2024 Stratably teamed up with Martin Heubel of Consulterce to present the findings of our 2024 Amazon Profitability & AVN Benchmark. Key Topics: How Amazon’s profitability trends are impacting brands Amazon’s growth trajectory relative to other retail accounts Benchmarking data and expert advice for navigating Amazon’s cost price decrease requests and brands’ price […]
Stratably went live today to delve deep into Amazon’s 4th Quarter 2023 earnings report, helping retail leaders understand the implications for Amazon, the broader retail market, and the eCommerce industry as a whole. This session complemented our written recap (linked below) published yesterday evening after Amazon reported its results. Key topics from the session: How […]
Jan 2, 2024 To kick off 2024, we’re sharing the recaps and replays of 33 webinars we hosted last year spanning eCommerce topics like Amazon, retail media, product content, and more. If you’re tasked with educating your organization on eCommerce this year – or simply eager to sharpen your own axe – this […]
December 14, 2023 Stratably hosted Elizabeth Marsten from Tinuiti for a review of the mediation layer and the choice between Criteo and CitrusAd when it comes to Target Product Ads (TPAs). Key Topics: An overview of the mediation layer with Criteo and CitrusAd for TPAs Three different approaches to evaluate your options with […]
December 5, 2023 Stratably hosted Andrew Hamada from Reason Automation to share a three-step process for optimizing ads for profit. Watch the recording here Access additional resources from Reason Automation here Take action with this three-step process: Measure: Net PPM (pure product margin) and margin reporting strategy Add profitability metrics to weekly business […]
November 28, 2023 Stratably hosted Brian Birch from Netrush to share four ways to take your supply chain from cost center to growth enabler. Key Topics: Opportunities to drive immediate supply chain savings Four ways your supply chain can unlock growth: Out-of-stock protection New assortments and offerings Marketing and customer engagement Packaging Watch […]
November 15, 2023 Stratably hosted Ross Walker and Juan Munoz Dominguez from Acadia to share winning strategies and tactics on Instacart spanning content, ads, and more. Key Topics: Overview of the full-funnel capabilities with Instacart Ads Audience targeting options for Awareness, Consideration/Competition, Purchase, and Loyalty stages of the funnel How to use Instacart’s two […]
November 2, 2023 Stratably hosted Joe Shelerud from Ad Advance to share his perspective on the pros and cons of using Google to drive traffic to Amazon. While most brands default to driving Google traffic to their DTC site, Amazon offers conversion rate advantages that may be significant enough to offset the data, […]