August 29, 2023 Stratably hosted Bridget Marino from Tinuiti to share how brands can leverage Kroger retail media both offensively and defensively. Key topics included: Expectations as Kroger takes retail media in-house Developing a strong base strategy to build upon Framework for defensive strategies How to go on the offensive Watch The Recording […]
August 16, 2023 Stratably hosted Amanda Wolff from Flywheel Digital to share new product content best practices for Target.com. Key topics included: The importance of attributes How to leverage wellness icons Title nuances on Target.com Impact from keyword density vs. diversity Optimal bullet amounts Watch The Recording Here Action items for brands: Ensure […]
August 3, 2023 Stratably hosted Ryan Walker from Momentum Commerce to share examples of how pricing tests on Amazon can be used strategically to fuel profitable growth, including shifting the demand curve of a product. Key topics included: Defining demand elasticity How to approach challenges to measuring it Best seller badge conquesting via pricing […]
July 26, 2023 Stratably hosted Joe Shelerud from Ad Advance to share insights on how to best use Amazon DSP off-site, an under-tapped option for marketers. Key topics included: Amazon DSP advantages Tent pole strategies with DSP Case study on Tru Niagen Watch The Recording Here Here’s what we found most interesting: […]
July 19, 2023 Stratably hosted Kiri Masters from Acadia to walk through best-in-class content examples on Amazon, along with why it’s important to invest in this area of your Amazon business. Key topics included: What is product & brand content on Amazon? Why is it important to invest? Why is ROI of content […]
June 28, 2023 Stratably hosted Abigail Amundson from Flywheel Content Studio to walk through video strategies and tactics that can be applied to Amazon, Walmart and Target. Key recommendations included: Match video content to the consumer journey Address purchase barriers eCommerce videos don’t need to be heavily produced Watch The Recording Here […]
June 21, 2023 Stratably hosted Brock Gettemeier from Sellozo, a Netrush Company, to share three tactical opportunities on Amazon Advertising. How to best influence organic rank via paid search placement multipliers More efficient alternatives to large Prime Day discounts Changes to the Sponsored Brand Video Ads Watch The Recording Here Here’s what we […]
June 8, 2023 Stratably hosted Paul Clauss from Whytespyder to share his perspective on why content quality scores (CQS) matter at Walmart and what changes are on the horizon. Watch The Recording Here Walmart’s digital business is projected to contribute more than half of total dollar growth this year, and merchants are […]