July 19, 2023 Stratably hosted Kiri Masters from Acadia to walk through best-in-class content examples on Amazon, along with why it’s important to invest in this area of your Amazon business. Key topics included: What is product & brand content on Amazon? Why is it important to invest? Why is ROI of content […]
June 28, 2023 Stratably hosted Abigail Amundson from Flywheel Content Studio to walk through video strategies and tactics that can be applied to Amazon, Walmart and Target. Key recommendations included: Match video content to the consumer journey Address purchase barriers eCommerce videos don’t need to be heavily produced Watch The Recording Here […]
June 21, 2023 Stratably hosted Brock Gettemeier from Sellozo, a Netrush Company, to share three tactical opportunities on Amazon Advertising. How to best influence organic rank via paid search placement multipliers More efficient alternatives to large Prime Day discounts Changes to the Sponsored Brand Video Ads Watch The Recording Here Here’s what we […]
June 8, 2023 Stratably hosted Paul Clauss from Whytespyder to share his perspective on why content quality scores (CQS) matter at Walmart and what changes are on the horizon. Watch The Recording Here Walmart’s digital business is projected to contribute more than half of total dollar growth this year, and merchants are […]
May 30, 2023 Stratably hosted Chris Marantette from Netrush to share his perspective on the concept of consumer brands turning their products into platforms. This unlocks unique opportunities to grow direct relationships with their most valuable consumers and enhance relationships with strategic retail customers. Watch The Recording Here Here’s what we found most […]
May 24, 2023 Stratably hosted Andrew Hamada from Reason Automation to share his perspective on how to build an Amazon data pipeline. Watch The Recording Here Amazon provides unprecedented access to a variety of data that can drive decision-making for brands selling on its platform. But extracting, transforming, storing and presenting that […]
May 17, 2023 Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences. Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]
May 10, 2023 Stratably hosted Cara Wood from Salsify to share the results of a CPG consumer study focused on how shopping behaviors have changed since the pandemic. Watch The Recording Here Post-Pandemic, Inflation, Recession, New Technology… It’s as dynamic a time as ever, which is saying a lot considering the pandemic, massive […]