May 24, 2023 Stratably hosted Andrew Hamada from Reason Automation to share his perspective on how to build an Amazon data pipeline. Watch The Recording Here Amazon provides unprecedented access to a variety of data that can drive decision-making for brands selling on its platform. But extracting, transforming, storing and presenting that […]
May 17, 2023 Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences. Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]
May 10, 2023 Stratably hosted Cara Wood from Salsify to share the results of a CPG consumer study focused on how shopping behaviors have changed since the pandemic. Watch The Recording Here Post-Pandemic, Inflation, Recession, New Technology… It’s as dynamic a time as ever, which is saying a lot considering the pandemic, massive […]
May 3, 2023 Stratably hosted Jessica Gordon from Flywheel to talk about the unique use cases for Amazon DSP and how Amazon Marketing Cloud can be used to measure the full funnel impact of this ad type. Watch The Recording Here Amazon Marketing Cloud adoption is growing Amazon Marketing Cloud continues to attract […]
April 25, 2023 Stratably hosted Lauren Livak from The Digital Shelf Institute to dive into different PDP content strategies for consumer brands struggling to maintain their portfolio of SKUs across many retail customers. Watch The Recording Here Challenges are multi-faceted when it comes to PDP content Large consumer brands must manage broad portfolios […]
April 19, 2023 Stratably hosted Skye Frontier from Incremental to dive into the challenge of retail media measurement, including common pitfalls. Watch The Recording Here12 reasons why retail media measurement is challengingIf your organization struggles to measure retail media performance with conviction, you’re not alone. It is incredibly difficult to do this well because of many factors, […]
April 5, 2023 Stratably hosted Kiri Masters & Julie Spear from Acadia to dive into the Amazon Factory Brand phenomenon and how incumbent brands can better compete with these unique rivals. Watch The Recording HereCompetition is different on Amazon (and increasingly Walmart)Stratably’s pre-event benchmarking revealed just how unique competing online can be. Nearly half of registrants describe their […]
March 29, 2023 Stratably hosted John Shea from Momentum Commerce to explain the concept of “Durable Dominance” and what actions brands can take to not only win, but maintain, best seller rankings across their products. Watch The Recording HereIt’s not getting any easier on AmazonAmazon’s double the size it was pre-pandemic and despite the layoffs and click-bait […]