Category: Research

Summary of Kroger’s 3Q Results with Special Look at Digital Trends

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Are eCommerce Sales Incremental?

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December 1, 202212 minute read Is it incremental?That’s a challenging question many digital leaders have been asked when they look to expand or invest larger amounts into certain channels.If you expand from 7-Eleven to Gopuff, is the Gopuff sale incremental?Is expanding to Walmart stores incremental if you only do DTC today?What about launching products on Walmart’s […]

Benchmark Research on Amazon Stream – Part 4

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Benchmark Research on Amazon Attribution – Part 3

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Benchmark Research on Amazon Marketing Cloud – Part 2

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Benchmark Research on Amazon Marketing Cloud, Attribution, & Stream – Part 1 (Summary)

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Benchmark Research on Amazon Analytical Tools + Holiday Insight

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What happens to the cost to serve as Amazon 1P growth slows?

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