July 26, 2023 Stratably hosted Joe Shelerud from Ad Advance to share insights on how to best use Amazon DSP off-site, an under-tapped option for marketers. Key topics included: Amazon DSP advantages Tent pole strategies with DSP Case study on Tru Niagen Watch The Recording Here Here’s what we found most interesting: […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
July 19, 2023 Stratably hosted Kiri Masters from Acadia to walk through best-in-class content examples on Amazon, along with why it’s important to invest in this area of your Amazon business. Key topics included: What is product & brand content on Amazon? Why is it important to invest? Why is ROI of content […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
July 3, 2023 The Omnichannel Rule: Since shoppers move fluidly across physical and digital channels to discover, consider and purchase items, retailers and brands need to be everywhere. Walmart, Target, Kroger, Best Buy, etc. all fit the Rule. Omni-enablers like Instacart are helping retailers follow the Rule. Direct-to-Consumer brands expanding to physical retail […]
June 28, 2023 Stratably hosted Abigail Amundson from Flywheel Content Studio to walk through video strategies and tactics that can be applied to Amazon, Walmart and Target. Key recommendations included: Match video content to the consumer journey Address purchase barriers eCommerce videos don’t need to be heavily produced Watch The Recording Here […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]