TL;DR: The early data is largely inconclusive to-date, reinforcing the notion of experimenting with Rufus. Brands should approach this with the goal of building valuable intel for the future, rather than expecting immediate substantial gains.
2 minute read
The Insight
In our survey of 286 brands and agencies, only a minority have already made PDP content updates specifically for Amazon’s Rufus (see here for Part 1 and here for Part 2). We asked those early adopters about the actual business impact they’ve experienced from their PDP optimizations.
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