Tag: Retail Media

Brands Are Shifting Promos and Ad Spend to Higher Margin Items

Article in Benchmarks

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April 2025 Amazon Quarterly Business Review

Article in Benchmarks

Stratably’s April 2025 in-depth analysis of Amazon, including changes to our Competitive Edge framework and forecasts. 1 minute read Log in to download the full report linked at the bottom Our April 2025 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on […]

Retail Media Leaders Invest More in Test & Learn

Article in Benchmarks

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Cutting Amazon Ad Spend? You’re in the Minority

Article in Benchmarks

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The Second Order Effect of Cutting Amazon Ad Spend

Article in Benchmarks

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Ad Spend in AVNs: Does it Count or Not?

Article in Benchmarks

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Amazon Ads Growing Faster as a Percent of Sales Vs. Peers

Article in Briefings

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5 Questions Keeping Retail Media Leaders Up at Night (Plus Answers and Action Steps)

Article in Briefings

TL;DR: At Stratably’s recent in-person Amazon Ads event, industry experts and consumer brand peers shared actionable strategies for solving key challenges spanning optimizing Amazon Ads investment, Amazon Marketing Cloud, incrementality measurement, and AI-driven advertising shifts. Brands embracing data-driven decision-making, consistently testing and learning, and leaning into Amazon’s advertising innovation are gaining a competitive edge. 6 […]