TL;DR: Amazon’s 2Q26 results beat the top of its own guidance, with estimated GMV growing +14.4%, but Prime Day’s move into June did most of the heavy lifting. Stripping out the event, we estimate GMV grew +8.7% and ads grew +20.3%, both faster than the respective markets, but decelerations from 1Q. We have lowered our […]
TL;DR: Sponsored Products remain the core of Amazon advertising budgets, and most accounts leak spend through a lack of control. Jake Merrill and Sam Jennings of Odyssey eCommerce shared ten tactics for finding and fixing wasted spend across campaign setup, targeting, and optimization, each with a specific place to check in the ad console and […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: This comprehensive strategy workbook combines forecasts, consumer brand benchmarks, and expert intel with 5 hands-on tools for best-in-class Walmart strategy and execution in 2026-27. 1 minute read Log in to download the full workbook linked at the bottom Our Walmart Strategy Workbook includes All-Signal, No Noise insights retail leaders need to forecast their business, […]
TL;DR: Kroger is evolving into a complicated retail partner. Its business is rapidly shifting towards eCommerce, now profitable for the first time and accounting for effectively all of its growth in recent quarters. Its new CEO is demanding every SKU earn its place on the shelf. And the rise of its private label items makes […]
TL;DR: Despite industry narratives around full-funnel activation, AI-driven optimization, and advanced measurement, most brands still run relatively immature Amazon DSP programs. Our research suggests optimization cadence is infrequent, AMC adoption remains shallow, and AI experimentation has yet to consistently prove value. We dive deep in our report to examine why and explore where competitive edge […]
TL;DR: Walmart delivered another strong quarter despite mounting macro pressure, with eCommerce once again driving 100% of incremental growth. Advertising, marketplace, fulfillment, and membership continue scaling rapidly, all with clear implications for consumer brands across pricing, assortment, media, content, and brand control decisions. 8 minute read Walmart delivered another strong quarter, accelerating growth and continuing […]