Tag: Retail Media

Takeaways from our Live Session on Amazon Advertising

Article in Research

June 21, 2023   Stratably hosted Brock Gettemeier from Sellozo, a Netrush Company, to share three tactical opportunities on Amazon Advertising. How to best influence organic rank via paid search placement multipliers More efficient alternatives to large Prime Day discounts Changes to the Sponsored Brand Video Ads   Watch The Recording Here Here’s what we […]

Retail media is the platypus of marketing

Article in Briefings

May 22, 2023   While you’ve seen a lot written on retail media, no one has brought up the duck-billed platypus.   First, some insight on this incredible animal…   It’s one of five living monotremes (mammal species that lay eggs) It’s not a dupe… “The unusual appearance of this egg-laying, duck-billed, beaver-tailed, otter-footed mammal […]

Takeaways from our Live Session on Amazon Marketing Cloud Use Cases

Article in Research

May 17, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences.   Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]

Amazon/Pinterest: 5 Questions Every CMO Should Be Asking About their Organization

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Media spend is as healthy as ever for consumer brands

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Amazon DSP & AMC

Article in Research

May 3, 2023   Stratably hosted Jessica Gordon from Flywheel to talk about the unique use cases for Amazon DSP and how Amazon Marketing Cloud can be used to measure the full funnel impact of this ad type.   Watch The Recording Here Amazon Marketing Cloud adoption is growing Amazon Marketing Cloud continues to attract […]

Clean Rooms will be as Common as Retail Media Networks

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

How did Amazon Advertising stack up in 1Q23?

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]